Expon Capital backs MAIC to scale hotel platform globally

MAIC, a hotel operating platform developed by former hotel managers, today announced an investment led by Expon Capital, with participation from LBAN and other private investors to support the company’s international scale-up. The company is headquartered in Luxembourg and is active in nine countries. MAIC will expand deployments and product capabilities to serve independent hotels and multi-property groups across Europe and beyond.

MAIC brings the guest journey and daily operations into one platform — upselling and guest communications; front-desk, housekeeping and service coordination; food & beverage and spa — and connects with the hotel Property Management Systems many operators already use (including Oracle Hospitality OPERA, Mews and Apaleo).

Hospitality operators face increasing pressure to do more with less. We are impressed by the company’s strong traction in driving clear P&L impact within the hotel industry. Given the founders’ deep industry expertise and dedication to their mission, we are confident they are the right partners in bringing value to their customers.

- Lily Wang, Partner at Expon Capital

MAIC originated inside hotel operations. After years managing properties and working with existing hotel software, the founders saw a persistent gap: systems rarely matched the realities of daily workflows across shifts and portfolios. In response, they designed a single operating platform aligned to a manager’s day — one place to run operations and see financial impact. That internal build evolved into MAIC.

We shaped MAIC around the way managers actually want to work — simple to run today, easy to scale across the portfolio.

- Ilija Evic, Co-founder of MAIC, former five-star hotel general manager in Austria

The impact is measured in operating results. For a typical 200-room hotel, MAIC clients report around €500,000 in additional annual profit, driven by higher ancillary revenue and lower operating costs — equivalent to ~€2,500 in Gross Operating Profit (GOP) per room per year. GOP is the hotel’s operating profit before rent, interest, taxes and depreciation — the industry’s standard profitability metric. In one recent deployment, a 190-room property in Germany reported more than 16% growth in ancillary revenue in the first 90 days.

Software should make hotels more human. When automation takes the repetitive admin off the desk, teams spend that time with guests — the work they do best. Service improves, and profit follows naturally,”

- Vladimir Volkov, Co-founder of MAIC

MAIC also participates in EY Luxembourg’s EYnovation™ programme, which provides mentoring and network access for startups in the country. The company is based at the House of Startups in Luxembourg City, an innovation hub of the Luxembourg Chamber of Commerce.