Nestled in the heart of Europe, Luxembourg offers access to 60% of the EU’s GDP within one trucking day
Nestled in the heart of Europe, Luxembourg offers access to 60% of the EU’s GDP within one trucking day.
With its 445 million consumers, the European Union is clearly one of the most attractive markets in the world. But what country should companies choose as their basis for growth and expansion on this united yet diverse market? There is much that speaks in favour of Luxembourg.
As an EU founding member and member of the Eurozone, Luxembourg first of all offers immediate access to the 27 EU countries, 19 of which use the same currency (euro).
Its geographical location is excellent: the country borders two of the EU’s main consumer markets, France and Germany, and provides easy access to main business and cultural centres in Europe. 60% of the EU’s GDP can be reached within a one-hour flight.
However, it is not only a matter of physical proximity – Luxembourg also has exceptionally strong political, cultural and business links with its neighbours.
This trilingual country (Luxembourgish, German and French are official languages) offers a bridge between countries with rather different cultures and business approaches. Having a base here makes it easy for companies to gain a foothold in many places across Europe.
Luxembourg has always valued international cooperation, and is in fact the 4th most global economy in the world. The economy is strongly export-oriented, and as a leading financial centre specialised in global and European cross-border activities, it has a well-developed legal and regulatory framework for international trade. It is also quick to implement EU legislation.
With its diverse population, relatively small size and closeness to technological hotspots in Europe, Luxembourg also is an excellent testbed for the development and commercialisation of new products and services and a good place for doing product localisation for different EU markets.